Online Video: Content Still King

June 19, 2014
According to a study from Adroit Digital, 63% of respondents said they would cut the cable cord if they could access all broadcast TV ...
According to a study from Adroit Digital, 63% of respondents said they would cut the cable cord if they could access all broadcast TV content online. Among the findings:
  • 28% of respondents are consuming more than 15 hours of streaming video content a week through gaming consoles or web TV devices. People ages 35 to 44 are viewing the most online or streamed content (33% watch 15 hours or more per week).
  • 63% of the respondents said they would cancel their cable subscription if all their broadcast TV needs could be met by an online provider. Men are more willing to cut the cord (67%) than women (57%).
  • 69% of men believe their TVs are essentially transforming into a large viewing monitor for self-selected content; 51% of women believe this to be true.
  • 68% of those surveyed watch video content via YouTube, 51% consume live TV broadcasts and 49% view content through Netflix. Women watch content on Netflix more often than men (56% vs. 43%) and DVRs more often than men (32% vs. 28%).
  • 70% of respondents said they typically watch video content alone; 75% said someone else is often or sometimes somewhere else in their home accessing video at the same time.
About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

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