According to the Diffusion Group, cord cutting rates remain unchanged among U.S. adults despite a small net subscriber gain in Q1 2014 for U.S. incumbent pay TV operators. The research house says today's pay TV subscribers are just as inclined to cancel their service today as they have been since 2011.
Today, 15% of adult broadband users that subscribe to a legacy cable, satellite, or telco pay TV service are to varying degrees likely to cancel their service in the next six months. TDG says this is virtually unchanged during the last four years, despite the growing use of alternate video sources and the increasing cost of legacy pay TV services.
TDG attributes recent gains to seasonal additions, promotional efforts and special offers, and the absence of a full-fledged over-the-top (OTT) competitor.
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STEPHEN HARDY Editorial Director and Associate Publisher [email protected]
