Streaming Video Devices Double, Roku Leads
According to Parks Associates, the number of U.S. broadband households with a streaming video media device, such as a Roku or an Apple TV, has doubled since 2011, reaching 14% in 2013.The research house says Roku is the most-used streaming video media device in the U.S. market. A 1Q 2013 independent survey of 10,000 U.S. broadband households indicated that among households with a streaming video media device, 37% primarily use a Roku compared to 24% that primarily use an Apple TV.Parks predicts the number of connected TV devices sold worldwide will reach 330 million annually by 2017, almost double the number expected to be sold in 2013.