Multiscreen: Licensing Still a Challenge

According to a survey by Infonetics Research, content licensing for multiscreen video remains a headache for pay TV service providers. Even as multiscreen becomes a "must have" service, content owners are still concerned about security.According to the research house, nearly half of survey respondents support tablets as part of their multiscreen service today, and that number is expected to grow to 100% by 2014. When it comes to supporting mobile OS as part of a multiscreen service, 40% of operators interviewed prefer the Android and iOS platforms. Among survey respondents, the need to reduce churn and increase customer loyalty was rated a top business driver. Securing content licensing deals is the No. 1 business challenge facing respondent operators.