Multiscreen to Shake Up Advertising's World

    Jan. 5, 2012
    According to ABI Research, consumers' adoption of new viewing formats, including VOD and viewing on media tablets and smartphones, will cause up to $22 billion (30%) of the U.S. pay TV advertising market to shift to new formats by 2016. The research house expects Western Europe to see similar shifts, while the rest of world will lag in its transition of advertising dollars to new formats.Companies ABI says are leading the charge in advanced advertising include Canoe Ventures (interactive ads), BlackArrow (VOD ads), This Technology (dynamic ad platform), INVIDI, and Visible World (targeted or addressable ads).

    Continue Reading

    Sponsored Recommendations

    April 10, 2025
    The value of pluggable optics in open-line systems is also becoming more apparent. This webinar describes this trend and explores how such modules can best be employed. Register...
    March 25, 2025
    Explore how government initiatives and industry innovations are transforming rural broadband deployments, overcoming cost and logistical challenges to connect underserved areas...
    April 25, 2025
    This webinar will examine trends and advancements at the system and optical module levels for data center interconnect. Register today to join the discussion.
    Oct. 29, 2024
    RURAL BROADBAND:AN OPPORTUNITY AND A CHALLENGE The rural broadband market has always been a challenge for service providers. However, the recent COVID-19 pandemic highlighted ...