Video Ad Spending Exceeds Expectations

Break Media's annual "Digital Video Advertising Trends" study indicates that digital video advertising spending is up and expected to continue to increase throughout 2012. In addition to organic growth of budgets, the increase is projected to come from a number of existing sources, including 32% from TV budgets, and be reallocated into new platforms such as mobile connected devices and the emerging ad selector format.In the coming year, 68% of advertisers will increase the share of online display advertising devoted to video ads. Advertisers increasing video ad spend in the next year say the dollars will come from TV budgets (32%), overall advertising budget growth (38%) and non-video display budgets (45%). More than 90% of all advertisers plan to use video advertising networks in the coming year, increasing the share of spend devoted to them from an average 20% to 41% of total video dollars.The full study is available at www.breakmedia.com/Digitalvideoadstudy.