Multiscreen to Top $21 Billion in 2015

In-Stat research forecasts that revenues from multiscreen content platforms will top $21 billion in 2015. The research house expects that 273 million households will be using some kind of multiscreen service by 2015, with CAGR for viewing hours expected to be about 88% from 2010 through 2015.Asia Pacific is expected to have the most active multiscreen households by 2015, while Latin America, India, and emerging markets will primarily use mobile data services. Western Europe is expected to be a hot growth market for subscription-based multiscreen content delivery platforms. Direct-to-consumer services are the early revenue leader for multiscreen content delivery platforms, but price competition is expected in a few years from the pay TV TV Everywhere services.