Multiscreen Users Avoid Ads

Oct. 19, 2011
People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring TV commercials almost completely, according to new research published by Strategy Analytics. The report, "Multi-Screen User Behaviors in the Home," notes...
People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring TV commercials almost completely, according to new research published by Strategy Analytics. The report, "Multi-Screen User Behaviors in the Home," notes that multiscreen users shift their focus between devices according to the type of TV content being viewed. For example, high impact scenes on the TV screen can divert user attention away from personal devices, while TV advertising diverts attention toward them.

Sponsored Recommendations

The Journey to 1.6 Terabit Ethernet

May 24, 2024
Embark on a journey into the future of connectivity as the leaders of the IEEE P802.3dj Task Force unveil the groundbreaking strides towards 1.6 Terabit Ethernet, revolutionizing...

The Pluggable Transceiver Revolution

May 30, 2024
Discover the revolution of pluggable transceivers in our upcoming webinar, where we delve into the advancements propelling 400G and 800G coherent optics. Learn how these innovations...

Data Center Network Advances

April 2, 2024
Lightwave’s latest on-topic eBook, which AFL and Henkel sponsor, will address advances in data center technology. The eBook looks at various topics, ranging...

Scaling Moore’s Law and The Role of Integrated Photonics

April 8, 2024
Intel presents its perspective on how photonic integration can enable similar performance scaling as Moore’s Law for package I/O with higher data throughput and lower energy consumption...