Uh Oh. Trouble on the OTT Front

April 5, 2011
Showtime is my favorite network. Netflix is one of my favorite ways to watch my Showtime shows. But just recently, as I settled in for a little iPad entertainment with my favorite shows, Netflix went bye-bye. No explanation given, just a two-hour dark-time t...

By Tim Hermes, BTR Founder and Publisher

Showtime is my favorite network. Netflix is one of my favorite ways to watch my Showtime shows. But just recently, as I settled in for a little iPad entertainment with my favorite shows, Netflix went bye-bye. No explanation given, just a two-hour dark-time that really ruined my day. Hmm, an OTT provider having an outage? Quelle horrible!

Wow, it can happen to them too.

Now according to my incomplete research (I’m a blogger not a journalist), Netflix has been informed that after this summer, Showtime original programming is off the table. As a consumer, to be unable to watch Showtime on Netflix as well as almost everything else out there, (including Happy Gilmore, which made my 11-year-old son practically wet his pants Sunday night …) makes Netflix much less appealing. I can’t get Weeds? Californication? Oh my …

This is a big shot across the bow and is definitely a step toward what I see as tiered OTT services. Turning your back on the Netflix juggernaut to say, “Our stuff is so good we want everyone paying fair market price,” sets the table for many other entities to do the same. I’m sure HBO will be next. After all, HBO’s Sopranos still draws, as does Boardwalk Empire and others. For our dear industry, tiering is good. For OTT? Bad, bad, bad. What’s to say Comcast/NBCU doesn’t pull 30 Rock, The Office and others next? Where does that leave Netflix? The Price is Right, I guess. See they always said “Content is King.” I disagree:

Whoever OWNS content is truly King.

And thus, a new game emerges. One that’s been talked about for a long time. And one that’s going to go through some serious upheaval and change.

Should be interesting, to say the least. And Hail to the King(s).

Tim Hermes is CEO at BTR. Email him at [email protected].

Sponsored Recommendations

New Optical Wavelength Service Trends

July 1, 2024
Discover how optical wavelength services are reshaping the telecom landscape, driven by rapid expansion and adoption of high-speed connections exceeding 100 Gbps, championed by...

ON TOPIC: Innovation in Optical Components

July 2, 2024
Lightwave’s latest on-topic eBook, sponsored by Anritsu, will address innovation in optical components. The eBook looks at various topics, including PCIe (Peripheral...

Data Center Interconnection

June 18, 2024
Join us for an interactive discussion on the growing data center interconnection market. Learn about the role of coherent pluggable optics, new connectivity technologies, and ...

AI’s magic networking moment

March 6, 2024
Dive into the forefront of technological evolution with our exclusive webinar, where industry giants discuss the transformative impact of AI on the optical and networking sector...