On-Demand Video to Reach $10 Billion by 2014

According to Research and Markets (www.researchandmarkets.com) report "The Battle for OTT Video: Redistributing Video Industry Dollars," U.S. on-demand revenue is expected to more than triple between 2010 and 2014, to $10 billion. Revenue from retail video disc sales and rentals will be in decline. Three growing on demand video revenue streams are expected to be:* Transaction VOD (T-VOD) — online TV rentals, pay-TV VOD rentals and pay-per-view* Subscription VOD (S-VOD) — online video subscription services, premium TV channels, as well as free VOD with a pay-TV service* Electronic sell-through (EST) — the purchase of TV and movie content, independent of subsequent content delivery methodsFor an overview of the report, go to http://www.researchandmarkets.com/research/362cb6/the_battle_for_ott.