Netflix Scraps Qwikster Plans

Oct. 10, 2011
Netflix is scrapping its plans to split its DVD-by-mail and streaming video businesses, though the associated price hikes will remain. In September, the company had announced plans to separate the two businesses, with the DVDs going to Qwikster.com and streaming...
Netflix is scrapping its plans to split its DVD-by-mail and streaming video businesses, though the associated price hikes will remain. In September, the company had announced plans to separate the two businesses, with the DVDs going to Qwikster.com and streaming retaining the Netflix brand. The announcement sparked subscriber outrage, and Netflix stock plummeted.In this Netflix blog post on the subject, company CEO Reed Hastings wrote, in part: "... we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password … in other words, no Qwikster."

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