AUGUST 10, 2009 -- Datamonitor Group (search Lightwave for Datamonitor) has announced the integration of its three technology businesses (Butler Group, Datamonitor Technology, and Ovum) under the Ovum brand, starting on Sept. 1, 2009.
On that date, Ovum (search Lightwave for Ovum) is also launching two new research services, based on its Knowledge Center platform: Ovum Technology and Industries Knowledge Center and Ovum Enterprise IT Knowledge Center. The existing Ovum Telecoms research service and all other Datamonitor Group business research services, including Consumer markets & Retail, Energy & Utilities, Financial Services, Automotive & Logistics, and Healthcare & Pharmaceuticals, remain unchanged.
"The two new Knowledge Centers will be at the center of a new generation of Ovum research. It will be more influential than ever and offer unparalleled insight into the business value of technology. When combined with the Ovum Telecoms and the Orbys Black Book of Sourcing Knowledge Centers the ICT industry capabilities of the Datamonitor Group are tremendous," says Mark Meek, chief executive officer, Datamonitor Group.
Ovum's Enterprise IT Knowledge Center delivers research to support enterprises as they aim to create, select, and manage the technology portfolio that delivers improved business value. It brings together the existing strengths of Ovum and Butler Group's research and leverages the business research of the wider Datamonitor Group.
Ovum's Technology and Industries Knowledge Center provides research that will help ICT suppliers identify and address new market opportunities to solve their clients' business problems. It leverages the research strengths of the Datamonitor Technology and Ovum analyst teams.
"For years the analyst industry has been fixated with technology, and has paid little attention to the needs of the businesses. Instead it has focused on technology minutiae. We're aiming to change that model," says David Mitchell, senior vice president of IT research at Ovum. "We've developed an approach that we're calling Collaborative Intelligence. It allows us to harness the insight of 350+ business analysts in Datamonitor and combine this with 150+ ICT analysts to produce research that really tackles the problem of the business value of IT."
Ovum is also increasing its focus on customer service and support. Customers in the ICT vendor community will have streamlined and more efficient ways to ensure that they can brief Ovum when they are bringing new products or services to market. Enterprise customers will have improved analyst access, ensuring they can tap into a wider expertise and resource base.