11 July 2002 -- In response to strong economic growth in the Chinese optical communications industry, PennWell Corp.'s Lightwave magazine will publish a special supplement in September. Twelve thousand copies of the supplement will be distributed at several Chinese trade shows and technical conferences. The supplement will be written in simplified Chinese.
According to a newly released report from KMI Corp. (a fibre-optics market research firm owned by PennWell Corp.), China's fibre demand will grow at a compound annual growth rate of 11% from 10m fibre-km in 2000 to 16m fibre-km in 2005. China will install a total of 65m fibre-km of cable in its fibre-optic network in the next five years. Further deregulation of China's telecommunications market will facilitate the entrance of more carriers. World Trade Organisation entry will attract foreign investment in existing carriers and new carriers alike.
The special supplement will be distributed this autumn at the China International Photoelectronic Expo in Shenzhen, the annual conference of the Chinese Optical Society in Changchun, and the Asia Pacific Optical Wireless Communications in Shanghai.
Lightwave publisher Tim Pritchard said of Lightwave China, "We are constantly seeking new ways to serve our customer base, both readers and advertisers. We anticipate many Lightwave advertisers are keen to tap China's potential for new business. And, as the Chinese government is planning significant infrastructure build-up in the next five years, there is a huge potential reader base, as well."
PennWell Senior Vice-President David Janoff added, "We are pleased to have the resources in both the USA and in Hong Kong to be able to produce a quality product in China, consistent with the level of quality expected from the globally recognized Lightwave brand. Our investment in Lightwave China is another example of PennWell's long-term commitment to serving the global market."
Lightwave China will draw on the same editorial strengths as Lightwave and Lightwave Europe to provide targeted, relevant technology and applications coverage. Staff-written articles from Lightwave editors will make up approximately 60% of the editorial product. The remaining content will be provided from international and local Chinese contributors, as well as products and news releases. Lightwave China will include translated articles from several other PennWell optoelectronics magazines, including WDM Solutions and Optical Manufacturing.
Adonis Mak, the Asia Sales Manager for PennWell's Advanced Technology Division Hong Kong office, will oversee production of the special supplement.