FEBRUARY 14, 2008 -- Reflecting the company's strategy to expand the market for its optical, analog and mixed-signal, and intellectual property (IP) offerings, Gennum Corp. (search for Gennum,) has unveiled a new corporate identity and brand strategy.
Gennum designs semiconductors and IP cores for consumer connectivity, enterprise, video broadcast, and data communications products.
Designed to better position the company in existing markets and gain recognition in new markets, the new brand is the latest step in a series of activities that the company asserts has resulted in a refined product focus, increased operational efficiency, and a path toward growth.
Specifically, Gennum has changed the corporate logo to a lowercase type treatment with a three-line arch symbol in burnt orange, representing the company's ability to accelerate its customers' potential and respond to their needs quickly and efficiently. The new symbol in the logo also represents the company's continued innovation and ingenuity that enables its award-winning technology development.
The company's Web site, www.gennum.com, went live today with the new brand identity. Over the next few months, Gennum will implement its new corporate identity worldwide on products, facilities, and marketing materials.
"Our company has evolved significantly over the past year and so too must our corporate identity. Gennum's brand is now more reflective of who we are today and going forward," said Franz Fink, president and CEO of Gennum. "To our customers, the brand promises to be more approachable and collaborative, while continuing to communicate the ingenuity and performance attributes that have made us a leader in our core markets. We are committed to our customers' success and being a valued partner who closely collaborates with them to deliver some of the most innovative data communications, video broadcast, and consumer connectivity products in the market today."