Internode expands for growth and global reach
JANUARY 14, 2009 â�� Australian service provider Internode is extending its international broadband network by creating a "ring route" into Asia and establishing a peering presence with major companies in Europe.
JANUARY 14, 2009 -- Internode today announced that it is substantially extending its international broadband network by creating a "ring route" into Asia and establishing a peering presence with major companies in Europe.
Internode already maintains multiple fibre paths to the U.S. via Southern Cross Cable and Australia-Japan Cable, which also provides it with a point-of-presence (PoP) into Asia via Japan.
During the first quarter of 2009, Internode will commission an alternative path into Asia, through Singapore and Hong Kong, via the Sea-Me-We-3 cable out of Perth. Internode also intends to extend its network into Europe by establishing peering arrangements in London and Amsterdam to provide direct connectivity to European ISPs and content providers, say company representatives.
In a separate project, Internode is quadrupling the capacity of its bandwidth linking Sydney, Canberra, Melbourne, and Adelaide from multiple 2.5-Gbps links up to multiple 10-Gbps links.
According to Internode managing director Simon Hackett, the network extension and expansion is designed to meet the needs of Internode's rapidly growing customer base.
"We always build before demand so there is plenty of capacity in our network," he reports. "We expect our Asian ring route to improve performance into Asia for our customers and also to reduce the amount of Asian traffic that is transiting our U.S. links. It will also provide our network with a truly diverse connection to the Internet by not going solely through Sydney."
Hackett says the quadrupling of capacity on Internode's network backbone also helps the service provider meet growing demand from customers. "Our customer acquisition rate is growing rapidly, as is their utilisation of our bandwidth," he notes. "Our network expansion is to maintain the Internode network at the forefront of performance in the Australian broadband industry."