Google Fiber launches internet-only service in Louisville

Google Fiber has launched services in Louisville, KY. As will be the case in San Antonio, the company will not offer conventional video services (see "Google Fiber to skip TV service in Louisville, San Antonio").

The service will be available first in the Portland, Strathmoor and Newburg neighborhoods of the city. Potential subscribers can choose between the Fiber 1000 ($70 a month) gigabit broadband offering or the 100-Mbps Fiber 100 ($50 a month) service. While the company won't supply traditional TV service, it will offer access to its YouTube TV service for $35 monthly. The You Tube TV subscription includes a cloud-based DVR capability.

Google Fiber appears to be moving toward an internet-centric service model that would favor its You Tube TV service. Such an approach also obviates the expense of supply more conventional cable TV services.

The service start comes after a contentious roll out in Louisville that saw AT&T sue city officials for the manner in which they granted Google Fiber access to AT&T's utility poles (see "AT&T sues City of Louisville over Google Fiber pole attachment rules").

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