More consumers are finding utility in broadband. Parks Associates found in a recent study that 92% of US households now have broadband at home.
The research firm said there has been steady growth in smart home and security adoption as US internet households accumulate more connected devices through increasingly diverse channels, from retail to service bundles to dealers/installers.
Consumers are seeing several benefits of smart devices. A large majority of respondents to Parks’ survey, 61%, rated monitoring activity outside their door as valuable or highly valuable. Also, safety and security benefits, alongside entertainment, continue to drive the adoption of connected devices:
42% of US internet households own at least one smart home device
66% own a smart TV
20% own a video doorbell
17% own a smart thermostat
"Consumers' lives practically revolve around the internet and connected devices, and in all residence types, safety leads smart home product use cases," said Mindi Sue Sternblitz-Rubenstein, VP of Marketing, Parks Associates. "Many consumers are also interested in convenience and automation and rate valuable benefits of smart home devices around monitoring, notifications, automation, and remote controls."
About the Author
Sean BuckleySean Buckley
Sean is the Editor-in-Chief of Lightwave. He establishes and executes Lightwave's editorial strategy across its website, email newsletters, events, and other information products. Before coming to Lightwave in July 2023, he served as editor of Broadband Communities. Earlier, he served as senior editor of FierceTelecom and the editor of the former Telecommunications Magazine. He got his start in the optical industry in 1998 when he became the editor of enterprise and optical networks at Information Gatekeepers. He has a BA in English from the University of Massachusetts, Boston, and lives in Dracut, Mass, with his wife, two sons, and his cat, Dove.
