TDS Telecom says it’s on track to equip 150K locations with fiber in 2025

May 18, 2025
As it continues to execute its fiber broadband strategy, the service provider faced environmental challenges that impacted its reach during the first quarter.

Raising penetration focus

As TDS Telecom expands its fiber broadband base, it focuses on driving increased penetration.

Overall, TDS Telecom is targeting 1.8 million marketable fiber service addresses. It ended the quarter at 942,000.

The service provider’s fiber strategy is focused on enabling it to tackle the telecom industry-wide competitive pressures from other fiber competitors and fixed wireless access, as it faces its copper and cable markets.

Overall, TDS targets 80% of the total addresses to be served by fiber, ending the quarter at 52%. Within those new markets, telco expects to offer 1 Gbps or higher speeds to at least 95% of its footprint. At the end of the quarter, gigabit speeds were available in 74% of its markets.

Bothfeld said TDS “will use a combination of fiber and coax technologies to achieve this goal, adding that its goal is to reduce the number of addresses served by copper to just 5% over time.”

TDS Telecom is seeing positive penetration in its fiber expansion markets. “In our fiber expansion markets, we have a solid track record of achieving 25% to 30% residential broadband penetration in year one, attributed to the success of our pre-sales model,” Bothfeld said. “We ultimately expect to reach 40% average penetration in steady state, roughly five years after launch. Several of our mature markets have exceeded this goal.”

Likewise, the service provider forecasts similar penetration rates in its Enhanced Alternative Connect America Cost Model (Enhanced A-CAM) markets.

“In our E-ACAM markets, we expect even higher penetration, 65% to 75% in steady state, as we will be the only gig-capable provider in these areas,” Bothfeld said. “We are excited to bring gig speeds to some of the most rural geographies in our footprint.”

As TDS Telecom expands fiber broadband into new markets, it is seeing greater adoption of its higher-speed offerings, particularly 100 Mbps and 1 Gbps.

“We see increased demand for higher broadband speeds, with 82% of our residential broadband customers taking 100 Mbps or higher and 24% taking 1 Gbps or higher at the end of the quarter,” Bothfeld said.

Likewise, the telco sees that the new customers it added in the quarter also adopt 1 Gbps services. “When we looked at new customers we added in the quarter, 56% took speeds of 1 gig or higher,” Bothfeld said. “Demand for faster speeds remains strong.”

About the Author

Sean Buckley

Sean is responsible for establishing and executing the editorial strategies of Lightwave and Broadband Technology Report across their websites, email newsletters, events, and other information products.

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