London Internet Exchange (LINX) enhances rural interconnection opportunities via INDATEL pact
- INDATEL’s partnership with LINX will improve connectivity in underserved rural communities.
- The collaboration addresses the increasing need for efficient, local internet traffic exchange.
- LINX NoVA is located in Reston, VA, which is known as America’s data center capital.
The London Internet Exchange (LINX) has established a foothold in the U.S. market through a new partnership with INDATEL, enabling new interconnection opportunities for rural and regional broadband providers.
This collaboration is key for LINX, as it will provide access to a network of over 900 rural and regional providers, enabling LINX NoVA to offer peering and interconnection services directly to access networks, particularly in regions that larger carriers have overlooked.
Located in Northern Virginia, LINX NoVA is an interconnected fabric located in the data center capital of the U.S. Networks can meet at the LINX hub via a single cross-connect from any of the five data center access points and consume peering services.
Inga Turner, head of existing business for LINX and champion for LINX NoVA, said, “This partnership will open new doors for rural ISPs to access global content and cloud providers more efficiently, and we look forward to working together."
Diverse options
LINX’s data center neutrality provides members with diverse options for connectivity.
By becoming an affiliate of INDATEL, LINX will work closely with its community to promote the value of connecting to an IXP.
LINX NoVA offers a neutral, member-owned platform for efficient, low-latency interconnection, enabling networks to exchange traffic directly. This is especially critical for rural providers seeking to improve performance, reduce transit costs, and enhance the digital experience for their customers.
Another key advantage of LINX NoVA is its location in Northern Virginia. Dubbed America’s data center capital, Northern Virginia is the home of subsea cables connecting South America, North America and Europe.
For example, the BRUSA subsea cable terminates directly in the U.S. at the new Virginia Beach Landing Station, offering one of the lowest-latency communication links between the US and Brazil.
Members of LINX NoVA can collocate in five different data center sites, including Iron Mountain (Manassas), QTS (Ashburn), Digital Realty (Ashburn), Coresite (Reston) and Equinix (Ashburn).
Because LINX NoVA is data center-neutral, it gives its members a choice of colocation providers and carriers. It also enables LINX to improve redundancy and increase the exchange’s resiliency.
Traffic levels increasing
LINX’s partnership with INDATEL comes at a time when the provider is experiencing what it described as “significant traffic growth.”
This growth follows recent infrastructure enhancements, which have optimized interconnection services and introduced new local and global access networks.
Turner stated that LINX has been enhancing its network to meet the growing demands of its member base.
“We are facilitating many capacity increases for our existing members at LINX NoVA following the four-fold increase in traffic levels last year,” Turner said. “This highlights the increase in demand for regional interconnection and keeping traffic local.”
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Sean Buckley
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