Gateway Fiber rebrands WANRack under a single brand

Under the new brand, the combined company will continue to pursue consumer fiber broadband and E-Rate and business service opportunities.
Aug. 5, 2025
3 min read

It also offers businesses fiber-based broadband with speeds ranging from 600 Mbps to 2 Gbps.

“By bringing our residential and business services under the Gateway Fiber name, we’re creating a consistent, straightforward experience for all customers, including longtime KWIKOM customers,” said Chris Surdo, CEO of Gateway Fiber.

Comprehensive fiber network 

Going forward, all Gateway Fiber and KWIKOM residential and business fiber internet services will be offered exclusively under the Gateway Fiber brand.

The rebranding reflects the effort to integrate the three fiber providers, creating a more comprehensive fiber network serving communities and educational institutions across multiple states.

KWIKOM and WANRack bring plenty of fiber experience to the table.

KWIKOM provides fiber broadband services that include speed tiers ranging from 500 Mbps to 5 Gbps as well as business services. The service provider also offers fixed wireless services to residential and business customers.

WANRack brings not only 1,000 miles of its fiber, but also its fiber WAN experience. The team has sold and installed over 230 fiber WANs (private and open access networks) across more than 23 states.

WANRack’s E-Rate educational services will continue under the name “WANRack powered by Gateway Fiber” through the end of 2025, with a complete transition to the Gateway Fiber brand expected in 2026.

Surdo said that “retaining the WANRack name for our E-Rate business honors its trusted reputation in the education sector while illustrating our combined strength through the ‘powered by Gateway Fiber’ designation.”

A consistent look

One of the significant points that Gateway Fiber wants to make with the completion of the WANRack merger is consistency.

Gateway Fiber said that customers will see no significant changes to their internet service as a result of the brand transition.

Specifically, existing service plans, pricing, and support channels will remain the same. Gateway Fiber will begin updating customer communications, billing statements, and service vehicles to reflect the new branding over the coming months, with a focus on making the transition as seamless as possible.

To ease the customer transition, Gateway Fiber will be emailing KWIKOM customers as the change takes place. Additionally, the company has added a landing page to its website explaining the changes and helpful answers in an FAQ section.

“This is about unifying our team, our mission, and our customers under one brand,” said John Meyer, Chief Customer Officer at Gateway Fiber.

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About the Author

Sean Buckley

Sean is responsible for establishing and executing the editorial strategy of Lightwave across its website, email newsletters, events, and other information products.

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