May 8, 2006 Scottsdale, AZ -- Revenues for the Asia Pacific broadband access service market totaled $20.7 billion in 2005 and will reach $55.1 billion by 2011, according to a report from In-Stat. According to the firm, tier-1 markets Japan and South Korea contributed more than 60% of the region's total revenue in 2005, followed by tier-2 markets Hong Kong, Taiwan, Australia, and Singapore, which contributed approximately 15%.
The firm says its recent research indicates that the strategy for broadband service providers in markets such as Japan, South Korea, and Hong Kong is to promote value-added services driven by compelling content (i.e. IPTV and VoIP) and innovative pricing plans.
The report notes that various connection technologies will compete in the region through 2011, with the current dominating technology, DSL, facing price competition from cable modem and satellite options. The firm concludes that, in the long run, compelling content ("killer broadband applications") will be the key to success.
"In less developed markets like China and India, broadband access services are expected to demonstrate impressive growth through 2011, and constitute the bulk of Asia Pacific's broadband subscriber expansion," comments In-Stat analyst Bryan Wang. "Wide availability of low prices in cyber cafes in these markets is allowing people to experience broadband services without a fixed charge, which will stimulate potential new subscriptions."
The report, "Asia Pacific Broadband Access Services Market: The Continuing Excitement," is part of In-Stat's Asia Consumer Convergence service and covers broadband access services in 13 major markets in the Asia Pacific region, including forecasts for subscribers and revenue through 2011. The report also features analysis of each of the major markets and emerging markets in Bangladesh, Myanmar, Pakistan and Vietnam. The report is priced is $2,995.