NOVEMBER 30, 2009 By Stephen Hardy -- Semiconductor supplier Applied Micro Circuits Corp. (AMCC) has changed its brand name to AppliedMicro. The new moniker is meant “to reflect the company’s drive for breakthrough energy efficiency and cost-optimized semiconductor devices that will propel the company into new growth markets,” according to a press release.
However, the company’s legal name remains Applied Micro Circuits Corp. and its ticker symbol on the NASDAQ exchanges will remain AMCC.
According to Sandeep Gupta, vice president and general manager of the Transport Business Unit at AppliedMicro, the drive for new growth markets does not imply that the company will abandon its existing telco, data center, and consumer/enterprise markets. Instead, the company will refocus its efforts within these markets to bring better performance and lower power consumption to its high-speed connectivity and high-performance embedded processing ICs.
Along these lines, Gupta says that AppliedMicro will play in the 40G and 100G space with multiport devices that leverage its forward error correction (FEC) expertise; mux/demux devices are also in the cards. The company will look as well to expand its offerings for edge and access networks, with multiport tributary aggregation among the first targets. In all cases, the company will focus on driving down the overall power consumption of the design application, with power per port at industry lows.
“While higher performance continues to be an industry driver, energy efficiency will play a more prominent role in the design considerations and purchasing decisions for our customers in the data center and telecommunications industries,” said Dr. Paramesh Gopi, president and CEO of AppliedMicro. “We are driving fundamental technology innovation that will radically lower the energy consumption of enterprise, data center, and small business systems while simultaneously providing significant cost savings. Our computing and communications silicon solutions will have pioneering performance and the lowest power footprint in their class.”
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