Growing Revenue Through Simplification

Aug. 17, 2021
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In the article, “Growing revenue through simplification: Removing complexities that drive sales growth,” Mark Mihalevich, Founder and CEO, Atlas Digital Group, presents an informative examination of the value difference between customer Offer Conversion Rates compared to Revenue Per Sale as it applies to the cable and fiber industry. Gain valuable insights about how today's market competition for acquiring and upselling high-speed Internet services to consumers is driving digital commerce for product purchases at an all time high. Through customer sales data analytics and industry expertise with the cable and fiber industry, Mark Mihalevich helps you gain a deeper understanding into how Offer Conversion Rate is far more important than Revenue Per Sale when measuring offer performance. The ultimate takeaway is that simplification of how you sell to a customer is far more effective in achieving desired sales growth rates.