SSIMWAVE taps Verimatrix Code Protection to prevent reverse engineering of video IP

Sept. 23, 2021
Valuable Hollywood video IP is now shielded from cyberthreats, helping SSIMWAVE to maintain its competitive edge.

Verimatrix (Paris) on Sept. 21 announced that Ontario, Canada-based SSIMWAVE Inc. is one of its latest customers to integrate the Verimatrix Code Protection technology.

As an innovator in video quality, SSIMWAVE said it evaluated numerous vendors and decided to integrate Verimatrix to safeguard its platform that ensures smooth video operations, as well as distribution and optimization for streaming service providers, studios, content owners and content distributors.

“Verimatrix has a lengthy and successful history in the media and entertainment space, so it made sense to turn to their code protection technologies,” said Peter Olijnyk, vice president of engineering at SSIMWAVE. “When you’re protecting the core foundation of your platform, Verimatrix’s transparent and timely process for getting up and running – not to mention in about a day or so – was reassuring and provides peace of mind for SSIMWAVE and our customers.”

The partners note that IP theft is a growing threat to organizations worldwide; and that the Commission on the Theft of American Intellectual Property estimates that costs from IP losses are as high as $600 billion annually.

Olijnyk continued, “As an Emmy award-winning technology provider recognized for significantly impacting television technology and engineering, SSIMWAVE knows it’s critical to choose the best possible security partner to protect our patented technologies against decompiling and inspection techniques frequently used by cybercriminals. Video creators and streaming providers need to manage any degradations in video quality due to compression and other factors – and SSIMWAVE’s SSIMPLUS algorithm uniquely helps measure and understand that degradation and find the balance between cost savings and delivering the quality that viewers expect. In today’s world of everywhere entertainment, that’s highly valuable technology that demands proven protection. Verimatrix’s Code Protection technology, ease of integration and customer service were excellent.”

As reckoned by a company statement:

SSIMWAVE stands as the first technology provider capable of virtualizing and measuring how humans perceive video and applying its intelligence to real-world experiences. It provides fast, accurate and consistent measurements at every point from source to screen – through every delivery system, on every device, using a consistent 0-100 linear scoring metric. It’s this measurement that allows for the optimization that is so highly coveted.

“With core technologies that have helped power many of the biggest names in entertainment for decades, Verimatrix is pleased to now announce integrations of our Code Protection technology into platforms that service other areas of the video user experience," concluded Asaf Ashkenazi, chief operating officer and president at Verimatrix. “We see working with leaders such as SSIMWAVE as a natural progression for our business – helping protect the IP of fellow innovators within the vast media and entertainment space. Verimatrix understands the necessity of properly marrying user experience and IP integrity.”

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