Synacor (NASDAQ:SYNC) and WOW! (NYSE:WOW) have launched a new WOW! customer portal, and renewed, extended and expanded their partnership. The agreement continues the current relationship that covers portal, advertising and e-mail services.
WOW!'s residential customer portal will be upgraded with Synacor's Advanced Cloud ID solution, which is intended to simplify WOW!'s TV Everywhere login process. WOW! TV subscribers will only have to sign in on devices once to access authenticated TV Everywhere apps. Once a user is signed into one app, all other participating provider apps on a connected TV or mobile device will automatically log the user into all other supported apps requiring authentication.
"Today's customers have extremely high expectations - especially as it relates to their TV experience - and we want to provide them with a rich and safe environment regardless of which device they are using," said Brian Hoekelman, vice president of product at WOW!. "Synacor has been a great partner for us, and we are looking forward to giving our customers even more with this expanded partnership."
The new portal will feature:
- Modern portal with content aggregated from hundreds of branded media sources
- Coordinated e-mail communications across devices
- Security upgrades
- Access to video content across devices
- Integration opportunities across services and devices
"We are honored to be renewing and expanding our relationship with WOW! to help power the service enhancements they are providing to their subscribers," said Tim Schermerhorn, senior vice president, service provider sales and marketing, Synacor. "Through our joint efforts, we are delivering a more seamless customer experience deepening WOW!'s engagement with its consumers."