Paywizard and Genius Digital are partnering to provide pay TV operators with a holistic view of their subscribers to boost customer engagement. The solution, combining Paywizard's back office technology with Genius Digital's audience analytics, will be showcased at the NAB Show in Las Vegas later this month.

The partnership combines Genius Digital's ability to access usage data and consumer viewing habits across millions of devices with Paywizard's technology on subscriber decision-making and transactional behavior.

"Each time a customer interacts with a TV service, there is a series of critical decision points at which timely engagement from the operator has a massive impact on how that subscriber relationship will continue," said Bhavesh Vaghela, CMO of Paywizard. "Responding effectively at each of these key 'Decision Moments' is vital in order to ensure subscribers stay loyal and minimize churn. Having deeper data makes this task easier to achieve."

Tom Weiss, CEO of Genius Digital, said: "Paywizard's deep expertise around how subscribers make purchasing decisions at each stage of their customer journey makes them a perfect partner for us. Combining this knowledge of the customer lifecycle with the audience data we collect across millions of devices at Genius Digital, means we can leverage our respective strengths to offer operators a really powerful platform that provides a more in-depth view of their customers than ever before."