Liberty to Deploy UXP Digital Identity in Europe

Liberty Global (NASDAQ:LBTYA) has selected UXP Systems' User Lifecycle Management (ULM) platform to deliver personalized access to cloud, over-the-top (OTT) and connected life services across its European operations.

UXP's ULM platform is intended to help operators with digital transformation by powering digital consumer identities, with the ability to create profiles for every household member, enable access to services, and ensure self-managed privacy for every individual. The platform is implemented above existing legacy systems.

"We know that today's users want to engage with us digitally, on their own terms, at a personal level," said Veenod Kurup, managing director and group CIO at Liberty Global. "UXP Systems' User Lifecycle Management enables our goal of delivering these personalized experiences through an innovative platform purpose-built for managing digital user relationships. With ULM in place, we will be able to provide our users with a seamless experience across multiple Liberty Global services and enable user-based privacy management, all while increasing our ability to rapidly bring new services to market."