Alpha Networks has selected ContentWise to provide integrated personalization and recommendation solutions into its Tucano video back-end product.
Tucano is a back-end software platform designed to manage content, offers, subscribers and payments for pay TV providers. It includes a CRM/CMS back-end, with integration with video infrastructure and metadata providers, and is designed for integration with legacy systems. It also includes access portals for system administrators, operators and resellers and provides an open API interface for a customized user experience.
The integrated solution is intended to profile users, enabling Tucano to personalize the entertainment experience. The ContentWise technology will propose and recommend the most relevant content, activate upselling, and forecast which content viewers will want to watch next, to allow pre-caching.
ContentWise TV personalization software provides a UX engine to control each personalized user interface element across platforms through a set of visual layout tools. It uses algorithmic and social recommendations, predictive browsing and context awareness, and also includes editorial tools such as predictive performance tools, curation, dynamic streams, business rules and A/B testing. The data-driven UX engine includes four KPI analytic sets: user activity, financials, engagement and recommendation effectiveness metrics.
