Paywizard Back Office Aims to Cut Churn

At the NAB Show in Las Vegas, Paywizard will debut a number of marketing and consumer engagement tools as part of an upgrade to its pay TV subscription, billing and CRM solution, Paywizard Agile. The new back office features are intended to align with the "decision moments" when consumers interact with a pay TV service, including Find, Join, Consume, Upgrade, Downgrade, Bill, Leave and Win Back.

Paywizard's new Decision Moments dashboard is designed to allow operators to track their progress at each decision moment and proactively manage their customer base. Using the dashboard, operators can select specific Moments and structure activity around that particular stage of the subscriber journey. Under Find, for example, operators can see all people who have registered an interest with the service but not signed up, and create targeted engagement campaigns as a result. Likewise in the Win Back tab, operators can view customers who have terminated their contact, in order to drive churn reduction campaigns.