• Subscribe
  • Videos
  • Webcasts
  • Magazine
  • Buyer's Guide
  • Innovation Reviews
  • Diamond Tech Reviews
  • On Topic
    1. Broadband

    FreeWheel Debuts VOD Ad Pilot

    June 10, 2015
    Comcast (NASDAQ:CMCSA) subsidiary FreeWheel has launched a VOD Pilot to enable video programmers to manage VOD ads alongside ...
    FreeWheel
    FreeWheel
    Comcast (NASDAQ:CMCSA) subsidiary FreeWheel has launched a VOD Pilot to enable video programmers to manage VOD ads alongside IP/digital ads and set-top box TV ads within the same platform and take advantage of unified inventory within the FourFronts Premium Marketplace. The initiative is in collaboration with Canoe.

    The pilot is intended to unify digital, VOD, and linear. In addition to managing their own direct sold unified campaigns on digital and cable VOD ad impressions, pilot participants will have the ability to grant sales rights on unified digital and cable VOD ad impressions through the FourFronts Premium Marketplace.

    About the Author

    BTR Staff

    EDITORIAL
    STEPHEN HARDY
    Editorial Director and Associate Publisher
    [email protected]
    MATT VINCENT
    Senior Editor
    [email protected]
    SALES
    KRISTINE COLLINS
    Business Solutions Manager
    (312) 350-0452
    [email protected]
    JEAN LAUTER
    Business Solutions Manager
    (516) 695-3899
    [email protected]

    Continue Reading

    Sponsored Recommendations

    Understanding BABA and the BEAD waiver

    Oct. 29, 2024
    Unlock the essentials of the Broadband Equity, Access and Deployment (BEAD) program and discover how to navigate the Build America, Buy America (BABA) requirements for network...

    Meeting AI and Hyperscale Bandwidth Demands: The Role of 800G Coherent Transceivers

    Nov. 25, 2024
    Join us as we explore the technological advancements, features, and applications of 800G coherent modules, which will enable network growth and deployment in the future. During...

    On Topic: Metro Network Evolution

    Dec. 6, 2024
    The metro network continues to evolve. As service providers have built out fiber in metro areas, they have offered Ethernet-based data services to businesses and other providers...

    Next-Gen DSP advancements

    Nov. 13, 2024
    Join our webinar to explore how next-gen Digital Signal Processors (DSPs) are revolutionizing connectivity, from 400G/800G networks to the future of 1.6 Tbps, with insights on...