Visible World to Demo RDK Addressable Ads

At INTX in Chicago, Visible World will demonstrate a Household Addressable TV Advertising application on a Reference Design Kit (RDK)-based set-top box. The demo is intended to showcase the company's ability to enable switching between video streams when delivering addressable advertising.

The RDK was created to accelerate the deployment of next-gen video products and services. The RDK now has more than 220 licensees, including consumer electronics manufacturers, SoC vendors, software developers, system integrators, and TV service providers.