Broadway, Canoe Team on VOD Ads

April 11, 2015
Broadway Systems, a provider of advertising management software for cable and TV networks, announced a partnership with Canoe ...
Broadway Systems, a provider of advertising management software for cable and TV networks, announced a partnership with Canoe to allow ad campaign management for dynamic ad insertion for VOD. Broadway's non-linear proposal and deal interface is designed to give programming networks access to Canoe functionality, allowing planners to both send the campaign instructions and receive reporting required for dynamic VOD advertising.

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