Imagine Communications has introduced CloudXtream, a cloud video platform for multiscreen video distribution and monetization. CloudXtream is designed to meet video distribution requirements including live video, VOD, cloud DVR, dynamic ad insertion (DAI), packaging, encoding, transcoding, storage management and cloud orchestration.
The initial components of the modular CloudXtream platform are the CloudXtream cDVR and CloudXtream Dynamic Ad Insertion (DAI), both of which will be shown at NAB 2015 in Las Vegas.
CloudXtream cDVR is intended to provide consumers lean-forward flexibility, with cloud-based content readily accessible from any location and on any device. Features include rewinding, restarting and replaying scenes for time-shifting viewing.
CloudXtream DAI is designed for the monetization of both linear and online video content and improving advertising relevance. It's designed to be used by broadcasters, cable MSOs, mobile operators, OVDs, telcos, and satellite providers across service offerings, including cloud DVR or time-shifted content applications, video streaming from Internet-centric or on-demand sources, as well as other nonlinear or linear operations.