This Tech Gets Ad Insertion Patent

    Feb. 17, 2015
    This Technology says it was awarded U.S. Patent No. 8,949,882 covering dynamic ad insertion (DAI) functionality. The patent describes a ...
    This Technology
    This Technology
    This Technology says it was awarded U.S. Patent No. 8,949,882 covering dynamic ad insertion (DAI) functionality. The patent describes a method for identifying dynamic advertising inventory and defining attributes such as ownership, length and interactivity. It's intended to work with any ad decisioning system or video delivery platform.

    The application was made in 2007. To date, This Technology has eight patents.

    About the Author

    BTR Staff

    EDITORIAL
    STEPHEN HARDY
    Editorial Director and Associate Publisher
    [email protected]
    MATT VINCENT
    Senior Editor
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    SALES
    KRISTINE COLLINS
    Business Solutions Manager
    (312) 350-0452
    [email protected]
    JEAN LAUTER
    Business Solutions Manager
    (516) 695-3899
    [email protected]

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