TWC Draws BlackArrow for Multiscreen Ads

BlackArrow has deployed dynamic ad insertion (DAI) capabilities for on-demand content delivered to multiscreen devices. Time Warner Cable (NYSE:TWC), which has already deployed BlackArrow's solutions for its linear-over-IP and traditional VOD platforms, is the first customer to deploy BlackArrow's solution for on-demand content delivered to IP video platforms.

BlackArrow's system is designed to centralize the management of ad campaigns, business policies, reporting, and ad execution across viewing platforms. It's intended to accelerate service providers' ability to monetize IP and OTT services.