Imagine Buys OpenTV Ad Unit

Oct. 31, 2014
Imagine Communications has acquired the assets of the advanced advertising business unit of OpenTV from the Kudelski Group ...
Imagine Communications has acquired the assets of the advanced advertising business unit of OpenTV from the Kudelski Group (Six.KUD.S). The acquisition is intended to expand Imagine's advertising business systems portfolio and provide consolidated, multi-platform billing and extended support for both impression-based and ratings-based advertising.

The software-based products acquired from OpenTV include the EclipsePlus, EclipsePlus/xG Billing, EclipsePlus/xG Insights and EclipsePlus/xG Linear advertising campaign management solutions. The acquired products will be supported alongside Imagine's existing advertising business systems offerings.

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
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SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

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