Imagine Communications has acquired the assets of the advanced advertising business unit of OpenTV from the Kudelski Group (Six.KUD.S). The acquisition is intended to expand Imagine's advertising business systems portfolio and provide consolidated, multi-platform billing and extended support for both impression-based and ratings-based advertising.
The software-based products acquired from OpenTV include the EclipsePlus, EclipsePlus/xG Billing, EclipsePlus/xG Insights and EclipsePlus/xG Linear advertising campaign management solutions. The acquired products will be supported alongside Imagine's existing advertising business systems offerings.
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STEPHEN HARDY Editorial Director and Associate Publisher [email protected]
