Imagine Communications has acquired the assets of the advanced advertising business unit of OpenTV from the Kudelski Group (Six.KUD.S). The acquisition is intended to expand Imagine's advertising business systems portfolio and provide consolidated, multi-platform billing and extended support for both impression-based and ratings-based advertising.
The software-based products acquired from OpenTV include the EclipsePlus, EclipsePlus/xG Billing, EclipsePlus/xG Insights and EclipsePlus/xG Linear advertising campaign management solutions. The acquired products will be supported alongside Imagine's existing advertising business systems offerings.
About the Author
BTR Staff
EDITORIALSTEPHEN HARDY
MATT VINCENT
SALESKRISTINE COLLINS
JEAN LAUTER
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]
Sponsored Recommendations
Sponsored Recommendations