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    1. Broadband

    Canoe, AdGorilla Team on VOD Ad Insertion

    Sept. 3, 2014
    Canoe and AdGorilla announced a technical partnership establishing interfaces between the two companies to create a framework to ...

    Canoe and AdGorilla announced a technical partnership establishing interfaces between the two companies to create a framework to accelerate growth of the VOD digital ad insertion (DAI) footprint.

    The partnership is intended to allow the Canoe platform to access the Ad Gorilla Black Widow Spyder (BWS) solution installed at cable and broadcast operators. BWS is designed to perform linear and dynamic ad insertion and alternative content replacement based on SCTE standards, with frame accurate splicing and signal grooming in a single-box solution.

    About the Author

    BTR Staff

    EDITORIAL
    STEPHEN HARDY
    Editorial Director and Associate Publisher
    [email protected]
    MATT VINCENT
    Senior Editor
    [email protected]
    SALES
    KRISTINE COLLINS
    Business Solutions Manager
    (312) 350-0452
    [email protected]
    JEAN LAUTER
    Business Solutions Manager
    (516) 695-3899
    [email protected]

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