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    1. Broadband

    Bright House Draws BlackArrow for VOD Ads

    July 28, 2014
    Bright House Networks has selected BlackArrow's Advanced Advertising System to manage the execution of dynamic ad insertion (DAI) in ...
    BrightHouse_Logo
    BrightHouse_Logo
    Bright House Networks has selected BlackArrow's Advanced Advertising System to manage the execution of dynamic ad insertion (DAI) in its on-demand and multiscreen TV products.

    The deployment is intended to enable Bright House to unify campaign management, advertising reports, and advertising execution across all its TV platforms, as well as increase the availability of advertising inventory for local and regional markets in the future.

    About the Author

    BTR Staff

    EDITORIAL
    STEPHEN HARDY
    Editorial Director and Associate Publisher
    [email protected]
    MATT VINCENT
    Senior Editor
    [email protected]
    SALES
    KRISTINE COLLINS
    Business Solutions Manager
    (312) 350-0452
    [email protected]
    JEAN LAUTER
    Business Solutions Manager
    (516) 695-3899
    [email protected]

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