Bright House Draws BlackArrow for VOD Ads

July 28, 2014
Bright House Networks has selected BlackArrow's Advanced Advertising System to manage the execution of dynamic ad insertion (DAI) in ...
Bright House Networks has selected BlackArrow's Advanced Advertising System to manage the execution of dynamic ad insertion (DAI) in its on-demand and multiscreen TV products.

The deployment is intended to enable Bright House to unify campaign management, advertising reports, and advertising execution across all its TV platforms, as well as increase the availability of advertising inventory for local and regional markets in the future.

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

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