Sections of SCTE 130, the Society's digital program insertion standard, have advanced both within the SCTE and with the American National Standards Institute.
ANSI has approved ANSI/SCTE 130-3 2013, "Digital Program Insertion - Advertising Systems Interfaces Part 3 Ad Management Service (ADM) Interface." The document, in conjunction with the SCTE 130 Part 3 Extensible Markup Language (XML) schema document (i.e., the XSD document), is intended to define the XML messages expressing placement opportunities, placement decisions, and placement related event data typically exchanged between an ad management service (ADM) and an ad decision service (ADS). The standard and its accompanying schema document also describe the auxiliary XML messages, elements and attributes supporting the primary message exchanges.
The SCTE has approved SCTE 130-2 2014, "Digital Program Insertion - Advertising Systems Interfaces Part 2 Core Data Elements," which describes the digital program insertion advertising systems interfaces' core messaging and data types using extensible markup language (XML), XML namespaces, and XML schema.