BlackArrow Aims at Audience Data

At the Cable Show 2014, BlackArrow will announce the availability of BlackArrow Audience 2.0, a cloud-based audience and data management platform. Audience 2.0 introduces Profile Manager, a tool for centralizing and managing audience data from multiple sources to enable pay TV providers to drive advertising for marketers.

Audience 2.0, a privacy compliant solution, is designed to allow pay TV providers to aggregate and manage first-party and third-party subscriber data in a single location. The Profile Manager, a web-based interface, is designed to let users define audiences across all TV platforms, build custom audience segments, combine and recombine segments from across disparate data sources and view the number of devices and households in audience groups. Audience segments are available for addressable on-demand, linear and interactive TV advertising.