Cox to Trial Addressable Ads

Cox Media, the advertising division of Cox Communications, announced the commencement of new addressable advertising trials.

Cox Media and INVIDI Technologies are engaged in an exploratory agreement to measure the effectiveness of addressable advertising delivered according to specific viewer geographic, demographic, and other pre-determined viewer qualifiers. Cox Media will use INVIDI's technology platform to explore the benefits of serving uniquely tailored advertisements to individual Cox Communications video subscriber households.