Canadian broadcaster CHCH TV and Cogeco Cable Canada (TSX:CCA) have teamed up to let CHCH advertisers customize their message according to viewers' geolocation. Cogeco subscribers viewing CHCH will see the content of ads evolve to become more pertinent with regard to subscribers' market locations.

The new service uses INVIDI's Advatar addressable advertising platform, which is designed to support geo-specific content delivery. The platform was developed collaboratively by INVIDI, Cogeco, CHCH and software distributor Capital Networks.