ARRIS (NASDAQ:ARRS) and SeaWell Networks announced an integrated advertising solution for multiscreen video. The solution is intended to take service providers into IP video and enable delivery of localized, session-oriented ads and programming at the home network level.The solution integrates SeaWell's Spectrum IP session delivery controller technology into the SkyVision ad insertion platform by ARRIS. The integrated solution is designed to deliver:

• Dynamic format repackaging



• Per-session content management and analytics



• Zone-based, localized and targeted ad insertion



• Blackout management and program substitution



• Support across all major adaptive bit rate (ABR) protocols