BlackArrow announced the formation of an advisory board to help the TV and advertising industry better understand and benefit from the opportunities and challenges of emerging advertising technology. Charter members of the advisory board include TV and advertising executives Nancy Hill (4A's), David Poltrack (CBS), Marcien Jenckes (Comcast), Mike Bologna (GroupM), Marc Krok (AMC) and Bob DeSena (Engagement Marketing Group).The board is intended to provide insights and guidance to set a direction and promote the role of advanced advertising in the new reality of TV viewing. They will address actionable topics such as: how to mix traditional linear TV buys with new addressable advertising; how to consider reach and frequency as audiences span multiple TV platforms; how to mix data sources and technology to show TV advertising effectiveness; and how emerging capabilities such as addressability, VOD advertising, and multiscreen experiences should be factored in the mix.