BlackArrow demonstrated support for the Entertainment ID Registry (EIDR) and Ad-ID within its advanced advertising platform at a recent interoperability event hosted by CableLabs.The BlackArrow Advanced Advertising System was used at the interop to provide core advertising functionality, including campaign management, ad decision serving and reporting and inventory management, as part of a test bed of SCTE 130-compliant products. Other participants in the interop included NBCUniversal, Canoe Ventures, Vubiquity and Rentrak.