BlackArrow Aims to Monetize Linear IP Video

At the Cable Show in Washington, DC, BlackArrow will showcase its new BlackArrow Linear, a standards-based solution for extending live and linear TV programming to IP devices. The company also announced collaborations to streamline integrations and technology deployments into IP-based TV infrastructures. Ecosystem partners include Elemental, Envivio, RGB Networks and SeaWellNetworks.BlackArrow Linear is designed to enable pay TV providers to control insertion of advertising and content into live IP video streams. It combines knowledge of the original linear broadcast schedule and blackout and alternate programming options to control the dynamic insertion of ad and content selections into a live feed at the appropriate time.It's intended to support dynamic ad insertion (DAI) of local or national ads within linear streams; linear replication of original broadcast ads within linear streams; alternate content delivery to viewers in certain geographic areas or circumstances; and linear addressability for targeted ads based on subscriber data.