SCTE 130-10 Aims to Curb VOD Ad Skipping

The SCTE announced the publication of a new standards document, SCTE 130-10 2013, that is designed to provide programming networks and cable operators with new abilities to selectively enable or disable fast-forwarding in on-demand content and advertising.The document, titled "Stream Restriction Data Model (SRDM)," is part of the SCTE 130 suite of Digital Program Insertion - Advertising Systems Interfaces. SCTE 130-10 defines how programmers and operators can selectively disable fast-forward functionality while preserving the capability within other portions of the on-demand stream. Historically, disabling or enabling fast-forward within any portion of an on-demand stream has required that the functionality be applied to the entire video stream.SCTE 130-10 was developed by Working Group 5 of SCTE's Digital Video Subcommittee, chaired by Paul Woidke, senior vice president of advanced advertising for Nagra-OpenTV. Les Carter, vice president and chief architect of BlackArrow, served as editor for the document. It's available at http://www.scte.org/standards/Standards_Available.aspx.