Concurrent (NASDAQ:CCUR) announced new session-based policy controls for its eFactor dynamic content adaptation solution. It's designed to let service providers dynamically insert alternate video content into active streams based on flexible business rules. Alternate content insertion can be used for targeted video advertising and to comply with content blackout rules.eFactor's policy controls interact with Concurrent's dynamic repackaging and content protection software to deliver personalized video streams to consumers on any device, over any network. Video content is adapted on the fly during the streaming process at the direction of policy control servers and ad decision engines. Concurrent will demonstrate it at the NAB Show in Las Vegas.