SeaWell Networks announced at IBC an MPEG-DASH-based live and on-demand video ad-insertion solution, Spectrum 2.0. The company also announced it has incorporated the DASH format into its existing library of supported formats, which include Smooth Streaming, HLS and HDS. SeaWell's Spectrum software is designed to allow network operators to convert all streaming video formats dynamically and deliver IP video content to any connected device, as well as perform dynamic ad insertion, stream management and analytics.