TWC Draws BlackArrow for Dynamic VOD Ads

May 18, 2012
Add Us On Google
Time Warner Cable (NYSE:TWC) has selected BlackArrow to power a system-wide deployment of real-time, dynamic ad insertion within on-demand content. TWC is the first cable system operator to use BlackArrow's Ad Router to redirect ad requests to third-party Ad Decision Services for real-time decisioning and fulfillment. In addition, Time Warner Cable is using SCTE 130-compliant elements of the BlackArrow system to enable the collection of return-path data that is needed to measure delivery and effectiveness.
Sign up for our eNewsletters
Get the latest news and updates

Related

Hyperscalers become the dominant data center capex growth engine
The wonderful world of silicon photonics materials: How to choose
BEAD/BABA Compliance Reference Guide
Sponsored
Optimizing Fiber Networks for Speed, Efficiency and Scalability
Sponsored

Voices of the Industry

Fiber
Having an arsenal of swappable building blocks that allow for continued scaling as a service provider's subscriber base grows can keep fiber operational costs in check.
www.fiberbroadband.org
Gary Bolton, CEO of the Fiber Broadband Association, addresses how AI is influencing broadband use at the recent Fiber Connect 2026 event in Orlando, Florida.
The ongoing emergence of AI means that fiber broadband is no longer just about connectivity alone, but how it is evolving to accommodate the growth of new sophisticated applications...

Trending

Sponsored Picks

Sponsored
Sponsored
Sponsored