Time Warner Cable (NYSE:TWC) has selected BlackArrow to power a system-wide deployment of real-time, dynamic ad insertion within on-demand content. TWC is the first cable system operator to use BlackArrow's Ad Router to redirect ad requests to third-party Ad Decision Services for real-time decisioning and fulfillment. In addition, Time Warner Cable is using SCTE 130-compliant elements of the BlackArrow system to enable the collection of return-path data that is needed to measure delivery and effectiveness.
Sponsored Recommendations
Sponsored Recommendations
The AI and ML Opportunity
Sept. 30, 2024
How AI is driving new thinking in the optical industry
Sept. 30, 2024
Advances in Fiber & Cable
Oct. 3, 2024